Jacksonville's Leading Expert in Beautiful Faux Finishes

What Is Faux Finishing?

Faux finishing is the art of transforming ordinary surfaces into elegant, high-end finishes using specialized painting techniques. While many people associate faux finishes with outdated decorative trends from decades ago, today's faux finishing is refined, timeless, and remarkably realistic.

Whether you're looking for the warmth of natural wood, the elegance of marble, the texture of aged stone, or the soft depth of limewash, professional faux finishes can completely change the look of a space without the expense of replacing existing materials.

At Paint It Forward LLC, we create custom faux finishes for homeowners and businesses throughout Jacksonville. Every project is tailored to complement your home's architecture, décor, and personal style while delivering the appearance of premium materials at a fraction of the cost.

Faux Finishes We Provide

Wood Grain

Wood graining recreates the rich appearance of natural hardwood on doors, trim, cabinets, columns, metal, fiberglass, or other smooth surfaces. Whether you're restoring the look of historic woodwork or upgrading modern materials, our hand-painted wood grain finishes add warmth, character, and authenticity that closely resemble real wood.

image of a garage door that has been finished to replecate the warm appearance of natural wood grain
elegant front doors with a faux metallic sheen

Metallic Finishes

Metallic finishes add subtle shimmer, depth, and sophistication to walls, ceilings, furniture, and architectural details. From soft bronze and champagne tones to bold gold, silver, or copper effects, metallic finishes create elegant focal points that reflect light beautifully without overwhelming a room.

Color Washing

Color washing uses multiple translucent layers of paint to create gentle movement and depth across a surface. This timeless decorative technique softens walls, adds warmth, and creates an inviting atmosphere that works well in dining rooms, bedrooms, living spaces, and historic homes.

soft color variation in peaches and dusy pink on a wall with a plant
freshly finished marble epoxy countertop

Marble

Achieve the luxurious appearance of natural marble without replacing countertops, fireplace surrounds, columns, or decorative surfaces. Our faux marble finishes, including marble epoxy countertops, replicate the intricate veining, color variation, and polished beauty of genuine stone while significantly reducing renovation costs.

Limewash

Limewash is a timeless method that creates a soft, velvety appearance with natural variation that gives walls remarkable depth and character. Its matte finish complements both traditional and modern interiors while producing an elegant, lived-in appearance that cannot be achieved with standard paint alone.

green limewash wall with a leather couch creates a warm and inviting ambiance
a faux finish rock that repaired a cracked stone that was previously there

Stone & Rock

Our stone and rock finishes recreate the texture and visual appeal of natural masonry on interior and exterior surfaces. Whether you're looking for rustic fieldstone, stacked stone, limestone, or other natural textures, faux stone finishes provide impressive realism without the weight or installation costs of real stone.

Concrete Look

Concrete-look finishes offer the clean, contemporary appearance of poured concrete while remaining lightweight and versatile. Perfect for accent walls, fireplaces, countertops, and commercial spaces, these finishes provide an industrial aesthetic without the complexity of concrete construction.

close up of faux concrete wall texture and paint
acid washed concrete creating brown and tan patterns on this concrete floor

Decorative Concrete Stain

Decorative concrete staining enhances existing concrete with rich, permanent color and natural variation. Acid stain is a popular option for creating unique, variegated tones that react with the surface for a one-of-a-kind finish, while water-based stains offer a wider range of vibrant color choices. Ideal for patios, garages, walkways, pool decks, and interior concrete floors, stained concrete provides a durable, low-maintenance finish that adds beauty and long-lasting protection. These finishes can also be stenciled to create intricate patterns, borders, medallions, and custom decorative details for a truly personalized result.

Venetian Plaster

Venetian plaster delivers one of the most elegant wall finishes available. Applied in multiple hand-burnished layers, it creates exceptional depth, movement, and a luxurious polished appearance. This classic finish has been admired for centuries and remains a favorite for upscale homes and commercial interiors.

close up of a rich royal blue venetian plaster finish
image of a part of a wicker bed against a white wall with wallpaper stencil of leaves in a light mossy green color

Wallpaper Stencil

Wallpaper stenciling creates the appearance of custom wallpaper using paint rather than paper. This technique allows for endless pattern possibilities while eliminating concerns about peeling seams or difficult removal. It's an excellent way to add personality, texture, and visual interest to accent walls or entire rooms.

Why Faux Finishing?

Faux finishing is an excellent way to dramatically upgrade your home without the cost of replacing perfectly functional surfaces. Instead of installing new stone, marble, wood, or specialty wall coverings, decorative finishes allow you to achieve a custom, high-end appearance using the surfaces you already have.

Professional faux finishes are often more affordable, less disruptive, and far more customizable than installing natural materials. Whether you're restoring a historic home, updating a single room, or creating a one-of-a-kind feature wall, faux finishing offers exceptional value while delivering beautiful, lasting results.

Custom Art

In addition to decorative finishes, Paint It Forward LLC also offers custom artwork and murals for homes and businesses throughout Jacksonville. While many projects are created using stencils or a projector to achieve a clean, polished result, we’re always happy to discuss your ideas and see how we can bring them to life. From a simple decorative accent to a more personalized mural, we can help create something that adds character and complements your space.

image of a stone embellishment draping over a front door, carefully painted and colored to bring out the details

Faux Finish & Decorative Painting FAQs

What is faux finish painting?

Faux finish painting uses specialized techniques to create the appearance of materials like marble, stone, wood, plaster, concrete, or aged surfaces without installing those actual materials.

What faux finish techniques do you offer?

We offer decorative finishes including wood grain, color washing, limewash-inspired effects, Venetian plaster-style looks, metallic finishes, marble effects (typically with an epoxy pour resin), concrete looks, wallpaper stencils, and custom artistic finishes. If you have an idea we haven't mentioned, let us know!

Can you create a custom mural artwork?

Yes. We work with homeowners to create artistic murals, decorative artwork, accent walls, and custom designs tailored to the style of your home. Bring your design ideas to us and we can discuss how we can bring your vision to life!

Is faux painting less expensive than installing real stone or marble?

In almost every case, yes. Faux finishes can achieve a similar visual effect at a significantly lower cost than installing natural stone, marble, or specialty wall coverings. Depending on the finish and materials, faux finishing will be $1-$4 per square foot, which is significantly less than installing materials like real marble or granite.

Can you do faux finishes in commercial buildings?

Absolutely. Faux finishes are frequently used in restaurants, hotels, offices, retail stores, churches, and other commercial spaces to create distinctive interiors.

Ready for a Fresh New Look?

We'd be thrilled to take part in your project and bring your vision to life. Faux finishing and other artistic techniques require know how and experience to accomplish correctly. Call Paint It Forward LLC- a painter you can trust to do it right the first time.